FRANCHISE DUE DILIGENCE is the most important step in BUYING A FRANCHISE!

But, most prospective franchise buyers do not engage in serious franchise due diligence because:

• They do not think it’s necessary
• They do not understand how it’s done
• They believe that brokers or franchisors have provided enough information to make a good decision - the worst mistake of all

YOU NEED TO PROTECT YOURSELF IN ALL WAYS WHEN BUYING A FRANCHISE.

Why is franchise due diligence so important?

It’s simple. Buying a franchise is a long-term, costly commitment. There are just too many hidden factors (about the business and about your ‘fit’ with that business) that you need to understand before you sign on the dotted line.

Frankly, the enormously high percentage of franchisees that do not understand what they are purchasing is staggering. And by then, it is too late if the negatives would have stopped the transaction from taking place.

What you should know about a franchise:

• It’s background
• It’s growth plan
• It’s people & experience
• It’s programs & systems
• It’s place among competitors
• It’s success rate, and a whole LOT more

How can you be fooled regarding ‘franchise due diligence’?

Most franchise brokers refer to themselves as ‘franchise consultants’, but they are not consultants for looking out for your best interests. They offer free consulting, but are in the business of presenting to you a variety of opportunities they represent for the sake of earning a commission. That’s a fact. And of course, if you are speaking directly to a franchisor, they have a mission as well; that mission is to sell you a franchise.

(Here’s a Q&A regarding the truth about franchise consulting.)

Why is our franchise due diligence service better?

Because we will assist you in every way we can to:

• Decide what YOU want to do with YOUR life as a franchise owner (or entrepreneur in general), and
• Help you analyze (in detail) the specific franchise opportunities you’ve selected as potential commitments

We DO NOT SELL FRANCHISES and we DO NOT accept commissions if you buy a franchise. We DO NOT represent franchisors. We work for YOU as a true client and strive to protect YOUR best interests. We think that YOUR future, not ours, is what consulting is all about. In fact, if you choose NOT to buy a franchise, or NOT to go into business at all, then we have done our job equally well by helping you to NOT make a mistake. Ours is a very different approach – we call it truthful franchise consulting. And, compared to a making a mistake, it is very inexpensive.

Here’s how our program works

STEP ONE – Is entrepreneurship (and franchising) a good choice for you?

You purchase and gain immediate access to “The Focus Program for Emerging Entrepreneurs”, the only self-study course that will help you answer these critical questions that face every prospective entrepreneur:

• Should I really work for myself?
• If so, what type of business should I be in?
• Does that business need to be a franchise format?
• And, if it’s to be a franchise, which one(s) might suit me?



Why is this step so important? There are three main reasons:



1. Only YOU should decide whether or not business ownership is right for you. This is an enormous decision in terms of time, effort, money and potential future upset if you make a mistake. Most people do NOT undertake any meaningful self-assessment regarding business ownership because they don’t have the equipment to do the job. Well, now you do. We developed “The Focus Program for Emerging Entrepreneurs” to help people make better decisions about self-employment.
2. If, after completing the Focus Program, you decide that self-employment is not for you, then you have made a minimal dollar investment and can satisfy yourself that other career options might make more sense.
3. Or, if, after completing the Focus Program, you decide that entrepreneurship, and buying a franchise, is your goal, you will have gained sufficient knowledge about yourself and about franchising to begin a review of your franchise options. We won’t be pestering you, because we aren’t trying to sell you a franchise. (And, don’t be concerned about getting lost when creating your short list of franchises. If you need phone time or email assistance, we’ll be there for you.)

STEP TWO – Which franchise might be right for YOU?

When you have chosen your list of possible franchise opportunities we will assist you in the ‘due diligence of each franchise’ that you select for analysis. Yes, there is a fee for this service; a fair one that is based upon individual or groupings of franchises to be studied.

You no longer have to go it alone, or feel pressured in your search for the right opportunity. Quality franchise due diligence is an email or a phone call away.

Here’s is one client’s reaction to proper franchise analysis:



Dear Nick,

It really was a fascinating discussion of the opportunity I was considering. Your fee may go down as one of the best investments I ever made. It's up there with buying Dell in 1995. Anyhow I'm doing a lot of thinking this morning about my future. I'll be calling you every month for the rest of my life if each time I can save $250K!

Ira Berday
New York, NY



Use this link - Ask Nick - to inquire about the Focus Program and/or our "Franchise Due Diligence" services.